The PCA is the IT Channel Trade Association. Mission Statement is “To lead, represent and deliver an outstanding level of service and support for members, so they and the industry as a whole develop and prosper in a rapidly changing environment.” There are Five categories of Membership, Full-Individual-Confidence Assured and Affiliate and International for companies seeking to enter the UK market. Apply on line. Current membership includes major vendors (Intel, AMD, Sony etc) and International and National distributors (Bell Micro, VIP, Enta, Widget etc), major publishers (Incisive VNU, Dennis Publishing) and over 700 resellers reaching all the main Buying Groups and trade associations - over 3,000 in the UK.