About Associations & Groups

BT Tradespace for trade associations, community groups and other member-based organisations


BT Tradespace has launched a new promotional tool for trade associations, community groups and their members. 

Associations and Groups are now able to have their own channel on BT Tradespace to promote their own brand and their members at the same time.

The benefits to your association or group and your members

Promotion

You will benefit from a prominent branded presence on BT Tradespace that will get your message in front of a new audience of businesses and consumers.  For example you can advertise upcoming events and promotions and link to your web site. Your channel on BT Tradespace has been designed to help your recruitment efforts.

Your members will automatically join your channel so promoting themselves to end customers in strong association with your brand.  Customers will know that the businesses on your channel are your accredited members, helping to build trust between the customer and potential supplier.

Networking

You can create a branded community on BT Tradespace that can be restricted to invitees only or open to everyone.  Your community is the place to have discussions with your members and publicise upcoming events. 

Your community is a tool to increase engagement with your membership and also attract new members.

Each channel includes a link to your community on BT Tradespace.

But what if we already have a web site?

Successful online promotion today means having a presence wherever your potential customers are – relying on a web site for all your online marketing needs is no longer sufficient. 

By participating in a strongly branded way in BT Tradespace you will reach new audiences and have an online asset that will help drive traffic and interest to your established web site.

So how do we get one?

We are currently trialling the Associations & Groups channel with our launch partner everywoman

We are also keen to hear from other associations, event management companies and member-based organisations interested in taking part in the trial. Just send us a note and we'll be in touch!