BT Tradespace for trade associations, community groups and other member-based organisations
BT Tradespace has launched a new promotional tool for trade associations, community
groups and their members.
Associations and Groups are now able to have their own
channel on BT Tradespace to promote their own brand and their members at
the same time.
The benefits to your association or group and your members
Promotion
You will benefit from a prominent branded presence on BT Tradespace that will get
your message in front of a new audience of businesses and consumers. For example
you can advertise upcoming events and promotions and link to your web site. Your
channel on BT Tradespace has been designed to help your recruitment efforts.
Your members will automatically join your channel so promoting themselves to end
customers in strong association with your brand. Customers will know that
the businesses on your channel are your accredited members, helping to build trust
between the customer and potential supplier.
Networking
You can create a branded community
on BT Tradespace that can be restricted to invitees only or open to everyone.
Your community is the place to have discussions with your members and publicise
upcoming events.
Your community is a tool to increase engagement with your membership and also attract
new members.
Each channel includes a link to your community on BT Tradespace.
But what if we already have a web site?
Successful online promotion today means having a presence wherever your potential
customers are – relying on a web site for all your online marketing needs
is no longer sufficient.
By participating in a strongly branded way in BT Tradespace you will reach new audiences
and have an online asset that will help drive traffic and interest to your established
web site.
So how do we get one?
We are currently trialling the Associations & Groups channel with our launch
partner
everywoman.
We are also keen to hear from other associations, event management companies and
member-based organisations interested in taking part in the trial.
Just send us a note and we'll be in touch!